Premium Case Study 6- Vaniday

💅 Vaniday was the ultimate beauty and wellness discovery platform. It's a must-have for all beauty junkies out there. What went wrong with this one?

Company Overview 

Vaniday was Singapore's leading online booking platform for beauty and wellness services, backed by Rocket Internet, the world's largest 100% operationally involved internet investor. Customers could learn about new services and local salons and book appointments online. Salons could promote their work, connect with new and existing clients, and grow their businesses. 

• Description: Online Beauty & Wellness, Booking Platform, Beauty Booking Services, Shopping App

• Category: eCommerce

• Country: Singapore*

• Period: March 2015 - December 2019*

• Size of the company: 51 – 200

• Number of funding rounds: 1

• Number of investors: 3

• Total amount raised: 15 million euros 

Vaniday was the new one-stop-shop wellness and beauty treatment platform, providing a wealth of experts at our fingertips. It bridged the gap between personalised salon services that fit the consumer's needs and more bespoke online booking experiences.  

This unique selling proposition of Vaniday made headlines, which meant big opportunity and a big chance to change the industry. Why did it fail?